Navigating Distrust: Pharma in the Age of Social Media

In this episode of the Pharmaceutical Executive Podcast, CEO and Founder of Sooth, Ian Baer, is back to discuss:

•  The growing distrust in social media
• Why people trust friends and influencers over companies
• The EMA's departure from X 
• Concerns about information accessibility
• The healthcare industry's trust gap 
• "Dark Social"
• and SO MUCH MORE!

Pharmaceutical Executive has a brand new look! Click through our February issue here: https://www.pharmexec.com/journals/pharmaceutical-executive/pharmaceutical-executive-february-2025