Why Winning Brands Create Categories, Not Just Products

n saturated markets, being different isn’t enough—you need to create a space only your brand can own. In this episode of The Unified Brand Podcast, we unpack category design—a game-changing strategy used by iconic brands like Airbnb, Salesforce, HubSpot, and Tesla to dominate their industries.

Learn how to:

• Reframe your market’s problem and become the only solution.

• Build your own category using the Magic Triangle: Product, Company, and Narrative.

• Avoid common pitfalls that sink category creation efforts.

• Use strategic storytelling to shape perception and command brand loyalty.

We walk through a proven 6-step framework to define and lead your category—from naming it to building an ecosystem around it.

💡 If your brand is stuck, stale, or struggling to scale, this episode is your blueprint to becoming the next category king.

👉 Plus, take our free 4-minute Brand Power Scorecard to diagnose what’s holding your brand back: brandpowerscorecard.co.uk

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Free Brand Development Resources

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠