Ep 29: Napkin Sketch to $100 Million In Sales with Keranique’s Tom Shipley

2020-08-20

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months. Some of the ear-nuggets you’ll find in this interview include: 📦How to maximize the lifetime value of a customer at each step of the funnel 📦 How to build a team that will crush your competitors 📦 The DTC blue ocean of merging product with content (hot product + great offer + story = next level of growth) 📦 What Tom considers to be the most importan...

Subscribe to DTC Newsletter - https://dtcnews.link/signup

This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months.

Some of the ear-nuggets you’ll find in this interview include:

📦How to maximize the lifetime value of a customer at each step of the funnel

📦 How to build a team that will crush your competitors

📦 The DTC blue ocean of merging product with content (hot product + great offer + story = next level of growth)

📦 What Tom considers to be the most important entrepreneurial skill

📦The “Simple Exponential Math” to increase your bottom line by 50%

Speaking of the bottom line, our favorite quote from Tom was this: “I don’t give a shit about 10X-ing my top-line. I want to successfully 10x my bottom line while I’m delighting my customers. That’s the formula for long-term success.”

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