Achieving a 6x markup on eyewear
Eyetrepreneur

Achieving a 6x markup on eyewear

2021-05-04
What's the easiest way to make more money in optical? NO, it's not to increase the volume of eyewear sold. That's going to take a skilled sales-based optician. It's much easier to source OVERSTOCK eyewear and instead of the usual 3x markup, you can achieve 6x or more. The reason Warby Parker, Vision Works, Stanton, and Costco are powerhouses,  is because they have low costs of goods because they buy in bulk. Small optical locations like ours  can't buy 50,000 pairs of frames at once.This is why...
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