Exploring Global Digital Trends — Digging into the data with Simon Kemp

2025-07-31

In this new episode of One Vision, we chat with Simon Kemp, Founder of Kepios, also known for his comprehensive reports on the digital world via DataReportal. Simon shares the evolution of his work over 15 years, highlighting key insights into digital adoption trends across different countries and demographics. From the rise of mobile internet in Japan to the significant shifts in YouTube's user demographics, the conversation delves into how cultural nuances influence digital behaviors. We also talk about the future potential and challenges of AI technologies, and the importance of enabling innovation that is actually useful for people’s everyday lives. A must-listen for anyone interested in the intersection of culture, technology innovation, and the digital ecosystem.

📍”Culture is the most important driver of technical behavior … The human comes before the digital.”

00:00 Introduction and Guest Welcome: Simon Kemp

01:25 The Evolution of Digital Reports

05:58 Demographic Insights and Digital Trends

13:33 Challenges in the Digital Information Ecosystem

21:40 Global Digital Behaviors and Surprising Trends

25:54 Cultural Influences on Digital Behavior

28:55 Understanding Global Diversity

33:17 The AI Hype and Its Real Impact

41:39 Future Trends and Predictions

46:46 Concluding Thoughts

Find Simon Kemp on LinkedIn: https://www.linkedin.com/in/eskimon/