Building Trust, Culture, and Communities with Tyler Shields

2022-02-14

In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach for building out marketing programs at startups, how to establish company culture remotely, setting realistic expectations with internal stakeholders when building community at companies, and why your company is in need of a “talking head.” Lastly, Tyler spills the beans on the true mastermind behind his Yeti swag and the current marketing...

In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach for building out marketing programs at startups, how to establish company culture remotely, setting realistic expectations with internal stakeholders when building community at companies, and why your company is in need of a “talking head.” Lastly, Tyler spills the beans on the true mastermind behind his Yeti swag and the current marketing models and platforms he’s engaging in.

Key takeaways:

00:40 Bio

02:10 Tyler’s 3 step approach for startup marketing

06:39 Remote working - communication is key!

09:54 Trust building and authentic leadership

11:06 Establishing company culture remotely

13:43 Accountability and teamwork

15:35 What’s in store for JupiterOne in 2022?!

18:18 Building community - foundation first

22:54 Setting realistic expectations

24:28 Spokespeople and “talking heads”

27:03 Favorite swag and the true Yeti mastermind