Rory Maddocks: Launching a Recruitment as a Service Business

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In this episode, Marcus Edwardes speaks with Rory Maddocks, Managing Partner at Talisman Advisory Partners, a brand new recruitment services business based in Los Angeles.

Rory previously served as Head of West Coast Business at GQR Global Markets for six years, leading a division of cross-functional specialists teams in renewable energy, commercial construction, aerospace, cybersecurity, and T&D.

Listen in as Rory explains why having a strong internal talent acquisition strategy is key to the success of any recruitment-as-a-service business and multi-year retainers versus contingent search and the problems with the latter. He specifically touches on why contingent search may be more beneficial to the recruiter than it is to the actual client.

Rory then speaks on why engagement is vital in an industry shaped by the democratisation of data and how building long-term relationships online starts with a great content strategy.

What You’ll Learn in This Episode:

●      [01:32] An introduction to Talisman Advisory Partners

●      [04:41] What sets Talisman apart

●      [06:10] Defining “recruitment-as-a-service” and its pricing model

●      [09:52] How to charge different recruitment-as-a-service clients

●      [14:28] The limitations of the contingency paradigm

●      [17:06] Rory’s thoughts on the contained model

●      [20:50] The importance of niche marketing today and how narrow Talisman is going

●      [21:27] The importance of storytelling in your content marketing

●      [24:50] How to nurture online relationships as a recruitment business

●      [29:44] Active versus passive candidates and finding their motivators

●      [33:55] How Talisman is faring so far

●      [36:01] Rory’s goals for the rest of the year

Key quotes:

●      “What’s good for the recruiter in a contingent model isn’t necessarily what’s good for the client.”

●      “Data is becoming democratised. Data is so accessible now. [...] A lot of recruitment businesses are going to have similar databases; but, it’s the quality of that engagement [that counts].”

●      “As a recruitment consultant, you’re not hired to find jobs for people. You’re hired to find people for jobs.”

Resources Mentioned:

●      Talisman Advisory Partners

●      Rory Maddocks on LinkedIn

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/