Crisis Insurance: The New Safety Net for Reputations

2025-05-06

Reputation is often treated like an invisible asset—vital but fragile. And while we insure everything from homes to art collections, very few think to protect their name. In this episode, we speak to PR pioneer Mark Borkowski about a bold new product: crisis insurance for individuals. It’s not just an idea—it’s a rethinking of how we prepare for the worst-case scenario in a world where reputation can be destroyed with just one social media post.Listen For4:10 The Power of Optimism Bias10:33 Delivering Bad News to Powerful Clients

Reputation is often treated like an invisible asset—vital but fragile. And while we insure everything from homes to art collections, very few think to protect their name.

In this episode, we speak to PR pioneer Mark Borkowski about a bold new product: crisis insurance for individuals. It’s not just an idea—it’s a rethinking of how we prepare for the worst-case scenario in a world where reputation can be destroyed with just one social media post.

Listen For

4:10 The Power of Optimism Bias

10:33 Delivering Bad News to Powerful Clients

13:25 Why Killing Your Ego Matters

18:12 What Is Reputational Risk Insurance?

21:39 Building an Insurance Product for Reputation

22:50 Answer to Last Episode’s Question From Guest Jo Carr

Guest: Mark Borkowski

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See the LONGER FULL INTERVIEW on our YouTube Channel

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