440. Stop Doing 80% of What You’re Doing in Your Business with Graham Cochrane

2025-06-02

In this eye-opening conversation, Graham Cochrane reveals how he built a $2 million business working just 5 hours a week by identifying the 20% of activities that drive 80% of results, and shares his four-part framework for designing a sustainable, energizing business week. Key Takeaways Most activities in your business don't generate revenue – identify the 20% that do and focus there while eliminating, automating, or delegating the rest Perfectionism keeps you from serving clients effectively – they car...

Key Takeaways

Most activities in your business don't generate revenue – identify the 20% that do and focus there while eliminating, automating, or delegating the rest
Perfectionism keeps you from serving clients effectively – they care more about getting results faster than your video being a 10/10 • Design your week with four key elements: recharge time, relationship time, rainmaker time (revenue-generating activities), and reflection time
"Do more of what is working" – analyze what's actually driving results in your business and double down on those specific activities

About Graham Cochrane

Graham Cochrane is a highly acclaimed entrepreneur, USA Today bestselling author, and keynote speaker with a track record of building successful online businesses. He is also the host of The Graham Cochrane Show, a top .5% ranked podcast globally, where each week he helps people create more money, margin, and meaning in their lives.

With over 15 years of online coaching and content experience, 700,000 YouTube subscribers across his channels, and having built multiple 7 figure businesses that require less than 5 hours of work per week to run, Graham has established himself as a leading figure in digital entrepreneurship and personal development and is dedicated to strategically aligning online business owners with their true potential, empowering them to feel fulfilled and invigorated by their work through tailored strategies and innovative solutions and ultimately create what he calls an Effortless Business™.

His insights have been regularly featured in national media outlets like Forbes, CNBC and Business Insider.

In This Episode

[00:00] Welcome to the show!
[03:36] Meet Graham Cochrane
[07:43] Rebel
[13:44] Narrowing Down Your List
[22:11] Hobby Or A Business?
[27:40] The Best At Serving Clients
[40:23] 4 Things Every Week Needs
[50:42] Connect with Graham
[51:24] Outro

Quotes

"Effort-fueled businesses will eventually fade, but energy-fueled businesses flourish. And there's a big shift. You have to go from effort to energy to build a sustainable business." - Graham Cochrane

"Most of what you're doing isn't generating much revenue in your business. Which means the other best news is that a small part of what you're doing each week is actually leading to the majority of your revenue." - Graham Cochrane

"You don't have to be the best filmmaker to win in your video business. The best filmmaker isn't the one that wins. It's not the best craftsman that wins. This isn't an award show for who makes the best video. This is a business for who serves their clients the best." - Graham Cochrane

"We don't learn from our experiences, we learn from reflecting on our experiences." - Graham Cochrane (quoting from John Dewey)

Guest Links

Find Graham Cochrane online

Recording Revolution

Follow Graham on Instagram | Facebook | YouTube

The Graham Cochrane Show (podcast)

Episode #131: How Being Your True & Authentic Self Will Set You Apart

Episode #273: What Video Clients are ACTUALLY Looking For with Graham Cochrane

Links

Find out more about 10xFILMMAKER

Find out more about the Studio Sherpas Mastermind

Join the Grow Your Video Business Facebook Group