Why we don’t like MAMILS - The dehumanisation of cyclists

Ground-breaking Australian research reveals why there is so much distain for road cyclists. Drivers see cyclists in lycra as less than fully human.

Tom Tilley, a self confessed Mamil (middle aged male in lycra) has travelled the country speaking to cyclists, researchers and drivers in the hope of making our roads safer. Tom's report aired on Seven's Spotlight program last night.

In this episode of The Briefing, Tom talks with Dr Mark Limb, a researcher from the QUT who looks at the clothes or outfits cyclists wear and how that changes the perceptions of drivers.

We find out why we don't like MAMILs - and the reasons behind the dehumanisation of cyclists.

 

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