Brand alignment and the process of building unified and aligned brands

Brand alignment and the process of building unified and aligned brands. This video explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry's showing how they are aligned. How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos
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