The Importance Of SMS Personalization -- Brian Long // Attentive

Welcome to SMS Marketing Week on the MarTech Podcast. Joining us is Brian Long, Co-founder and CEO at Attentive, which is a personalized text messaging platform for innovative brands that uses real-time behavioral data to send engaging text messages to each subscriber along every step of the way. Today, Brian and I start our week by talking about the importance of SMS personalization. Show Notes

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• Brian Long: Website // LinkedIn
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• Benjamin Shapiro: Website // LinkedIn // Twitter