82: How To Leverage Celebrity MLMers...

It takes a ton of time to create a following. Here's how I leverage the followings already created by Celebrity MLMers...

 

BUILDING A FOLLOWING TAKES TIME

 

I have SO MANY books about MLM books on my bookshelves. It takes a long time to write a book or create a product that attracts people to you. That's why a lot of people will write books. To make them look like more of an authority figure.

 

It takes a long time to build those things though.

 

I don't want to spend tons and tons of time creating products.

Sometimes it can be so overwhelming that you end up NOT doing anything. It can stop you using the internet for online leads and automation. That's a BIG mistake.

 

It takes a long time to, not only build a product, but to build a following. A lot of time, money and energy.

 

Your entire business could be around creating that following. There are TWO specific strategies that I'm going to teach you so you can leverage what is currently out there to get a lot of eyeballs on your very, very fast.

 

How many people wish that you had Eric Worre's following? Think about authors for a second.

 

I have so many books. Tom "Big Al" Schreiter, pre-closing for Network Marketing. Your Best Year in Network Marketing by Mark Yarnell - total rock star.

 

I've spent a grand on books so that I know who the influences are.

 

If I know they're publishing, then they're an influencer.

 

Recruiting Up by David Ward Guerrilla Multilevel Marketing by Jay Levinson.

 

WRITING A BOOK IS FREAKING HARD

 

Oh my gosh, it's hard. Let's say I really am big into "Big Al" Schreiter. It's classic. He's a classic.

 

Q: What's an easy way for me to go capture Big Al's people? A: Use his stuff.

 

Go figure out which person, which big influencer out there has people that you can tell you'd love to have inside your downline or buying your products.

 

Let's say that there's an MLMer out there that absolutely freaking loves, supplement stuff. Like Beach Body. Beach Body has a podcast that's the number two podcasts for MLM in iTunes. It's driving me nuts. I want to knock em out so bad. I want to be number two next, then I'm going for Simon Chan, who's number one with MLM Nation.

 

If I want Big Al's audience, one of the easiest things to go do is to call them up. "Hey, can I get a hundred copies of your book at a discount?".

 

Most people will say yes. You pay him the money. You're going to get a discount on it. And you literally used that book as your FREE + shipping book.

 

Now you drive the ads to people who like the Big Al Facebook page. They're very likely to buy.

 

What you've done is you've essentially list hacked Big AL.

 

You have taken products, that are really, really cool and delivered them to the audience that he has spent time, money, energy, and parts of his life to develop.

 

NOW they're coming over to you and you're getting them in the door with something that they're familiar with. Use your stuff as the upsells though. Upsells, downsells, that's your stuff.

 

Their going to start building a relationship with you. That's one really sick way to do it.

 

CELEBRITY MLMERS STRATEGY

 

Here’s another really cool way to do it. Let's say I still want Big Al's people. Contests are incredible. This is an amazing strategy.

 

Russell Brunson did it once. Let's go with Eric Worre. That dude has a butt-load of books and courses. One of the easiest things to go do is go get some of their most expensive products.

 

Let's say you spend a grand or two. You're going to make way more than that during this. Run a contest to that same person's audience.

 

I would go to Eric Worre's audience and every Facebook page that has anything to do with him and I would start a contest.

 

You could use things like King Sumo, kingsumo.com. It's a great place for contests.

 

You get people to opt in, opt in, OPT IN!

 

They become traffic that you own. They opt-in in order to enter the contest and then they share it with their friends in order to get the unadvertised bonus on the second thing. It creates virality, BOOM!

 

Now you've got yourself this sweet little system. There are people who have collected lists of hundreds of thousands of people with this very strategy.

 

How much money did it actually cost them to get that list though?

 

Statistically, if you're gonna run a Webinar, you're usually gonna spend $3 - $5 per registrant. Three to five dollars for someone to join your list.  

 

You might spend a dollar to get someone on your list through Google Ads. List like that aren't as hot.

 

If you get several thousand people inside of your list, and they spend $50 - $100 on a product, that's worth a lot.

 

WHAT HAPPENS AFTER THEY OPTIN?

 

What do you do next? You just go dump them into your paid prospecting funnel.

 

On Amazon after you purchase something that show you a list of products. People who bought that also bought this. I love that list. It does half of my shopping for me. Let’s say I buy a TV. Most of the time people get a TV mount. Most people bought this one. Sweet, I don't have to look. DONE.

 

You can have people come in, "Hey, check it out. I got Eric Worre's course, right? I'm bundling all this stuff together. Enter in, and you get a chance to win it all for free.”

 

They enter in, they share it, "Hey, by the way, did you know that I got this sick book over here also. You can get it right now. It's free plus shipping" or "Did you know I got this bundle of other interviews from all these other experts. It's only $27."

 

You get a whole bunch of people on the list. Massive list growing strategy. Works fantastically well.

 

Not only do you get a buttload of people on the list, but you can also dive them straight into your paid prospecting funnels. Get a whole bunch of cash off the top without having to spend hardly anything.

 

Crazy cool strategy. Works really well when you know who you want in your MLM.

 

BUILDING A FOLLOWING

 

Let's say that, and rather than recruiting, you wanted it to sell actual products.

 

Let's say that you're doing ketones. What else are people in ketones interested in?

 

I bet there's a buttload of books that are to do with ketones. Or there's some gurus that have done some courses. Find something that's slightly valuable.

 

Then go stick it out to the people who like ketones. Who's the guru? Take the guru's stuff. Give it to that person's audience that they took time to create for you. Thank you, Facebook. Thank you, following.

 

You get a whole bunch of those people come on over for the contest and right afterwards you push them over like, "Hey, I do you want to try this ketone supplements." And then this is literally the first thing inside of the supplement funnel.

 

What I'm trying to help you see and understand is how all of this stuff ties together and it's liquid. It's very liquid. It's like adult Legos.

 

You're just taking out blocks. Especially if you can use things that have already been built by other people, that's brilliant. That's the best way to do it. It's so powerful to do.

 

I don't like to go film a hundred hours of stuff all the time. I did for the Secret MLM Hacks course. It is really freaking good.

 

What content has already been created? Just be an assembler.

 

MY REALIZATION ABOUT BUILDING A FOLLOWING

 

I was playing dodge ball with tennis balls, and we would do this every Monday. We’re hucking these tennis balls at each other and we would tick over tables in this basketball gym. We would dive from table to table and people would get hurt sometimes, like really hurt. All the tennis balls ... I mean these things are just flying all over the place and smacking people in the face and the throat. Anyway, it was a bunch of fun, and we looked forward to it every week.

 

I show up and I'm excited and I'm eager to play. And everyone just kind of standing around and I’m like, "Man I really want to do this. Like, come on, let's go." I started getting all these people together and I don't know why everyone was really into the conversations they're having and they're all off on their own.

 

I started to get frustrated because no one was starting. I go over and this guy's like, "Hey, what's wrong man? No one is playing let's do this." And I kid you not. It's the weirdest thing you've ever seen. The dude merely lifts his head, he didn't even raise his voice. He goes, "Hey guys, we're gonna start", and we're in a big gym. Everyone turned and walked to him at the exact same time.

 

It was almost like it was planned. I mean, this is like a flash mob kind of a thing. And I was like, "What the heck? How did you do that?", and I was mad about it. I don't know why I remember this so well. I was like, "Huh, rather than me trying to be the guy to pull everyone together on that audience, I just need to learn how to be an aggregator."

 

BE THE MAESTRO

 

I'm just the maestro. I don't need to know how to play every instrument in the orchestra. Someone's a better bass, someone's a better tenor. Someone's the better soprano and alto. That's great. All I have to do is be the person that organizes it and there are millions to be made to those who understand that skill.

 

Stop trying to create everything yourself. Understand it's actually really fun to do it this way. When somebody takes the time to go through a contest or some kind of paid prospecting thing, they are so much more fun inside of your downlines.

 

They are such better buyers. They know you. It's not a convincing game anymore. When you're like, "Look at this feature and buy this one because a feature feature, feature, feature, feature,". You skip all that crap, all that garbage, and you go straight to a relationship based thing. "Hey look, I like it." "Cool. Me too now."

WOW. It's because of the preframe.

 

CELEBRITY MLMERS PREFRAME

 

When I joined the army, when I was going to basic training, you guys know that classic, very cliche scene that Hollywood tries to depict. Where the bus is pulling up and it's just a bunch of scared to death wide-eyed kids sitting on a bus. All of sudden the bus stops, doors fly open, almost breaking, drill sergeant walks up and they just start yelling.

 

They call that the shark attack. What they're doing is they're breaking and rebuilding a lot of your beliefs and they want mass confusion for a little while.

 

But the preframe that the army had before we got off and even started training was insane. We were scared to death. The toughest dude, the toughest people, the people that looked like they flossed with nails. Guys that were there for crazy reasons. We're scared to death because of the pre frame.

 

The preframe was insane.

 

The issue with MLM is there is no preframe. It's by fixing the preframe that we fixed this industry. Super important.