How Mobile Is The First Screen -- Gabrielle Heyman // Zynga

Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. The way we consume our entertainment nowadays isn’t solely through the television set. In fact, when most of us get home from work, we’ll probably have the TV playing in the background while we’re scrolling on Instagram and many of us are choosing to fill that time with mobile games. Today, Gabrielle talks about why mobile is still the first screen. Show Notes

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