Episode 509: #415 - The Cliff, the Comeback, and the Convention

In this unforgettable episode, Matt Honson—President of NAILD and lighting industry veteran—shares his jaw-dropping journey from warehouse worker to industry leader. But it’s not just about lighting. Matt recounts surviving a near-fatal fall off a cliff in China, breaking his neck and back, and being rescued by farmers who carried him out on a donkey. His miraculous recovery and resilience are nothing short of inspiring. 

 

 We also dive into: 

• His unconventional path into the lighting business 
• The evolution of LED technology and industry challenges 
• NAILD’s fight against unethical practices and its renewed mission 
• Why the upcoming convention in Saint Paul, MN is a must-attend 

 

🔥 If you’ve ever wondered what grit, leadership, and integrity look like in the lighting world—this is the episode to watch. 

 

 📅 Join the movement. Join NAILD. Convention info: September 22–24, Saint Paul, MN. 

 

Connect with Matt: 

https://www.linkedin.com/in/matthew-honson-3171a32b/ 

https://www.thayerenergysolutions.com/about 

 

 Sponsor: Barron Lighting Group, www.barronltg.com