154 - The Secret to Scaling Your Creative Team, with Amrita Mathur (VP of Marketing, Superside)

How much time do creatives actually spend creating?

 

Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives.

 

She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured. 

 

Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out!

 

0:00 Intro

2:08 Lessons from Computer Science

3:10 Scaling a team

5:45 Alignment is Key in Marketing

12:00 Do You Tie Outcome Results to a Creative Team?

14:03 Design Ops

22:08 A Marketing Hill to Die On

25:40 Words of Advice

29:44 Contact Us

 

Follow Amrita:

 

LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca

 

Keep up to date with the latest news from The Marketing Millennials:

 

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

 

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com