Drama Is Conflict, Brand Is Character: Lessons from Nike, Airbnb and Apple with AKQA & Studio.one’s Ajaz Ahmed

2026-05-21

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On this episode of Giant Ideas, Tommy sits down with Ajaz Ahmed, founder of AKQA and now Studio.One, to decode what truly iconic brands have in common — from Nike, Apple and Disney to Gymshark, and how founders can learn from them.Ajaz argues that “great brands are great storytellers” with a clear desire to right a wrong in the world. He shares lessons from two decades with Nike, why authenticity and category focus still win, and how founders racing from zero to billions can build brands that feel both familiar and radic...

On this episode of Giant Ideas, Tommy sits down with Ajaz Ahmed, founder of AKQA and now Studio.One, to decode what truly iconic brands have in common — from Nike, Apple and Disney to Gymshark, and how founders can learn from them.

Ajaz argues that “great brands are great storytellers” with a clear desire to right a wrong in the world. He shares lessons from two decades with Nike, why authenticity and category focus still win, and how founders racing from zero to billions can build brands that feel both familiar and radically new.

Plus, more on his new project Studio.One: an antidote to “multi‑mediocrity” with ownership for everyone, and work that earns its place in culture.

Building a purpose driven company? Read more about Giant Ventures at www.Giant.vc.

Music credits: Bubble King written and produced by Cameron McLain and Stevan Cablayan aka Vector_XING.

Please note: The content of this podcast is for informational and entertainment purposes only. It should not be considered financial, legal, or investment advice. Always consult a licensed professional before making any investment decisions.

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