Why Companies Invest in Pre-Sale Data Collection & Enrichment -- Katie Bullard // DiscoverOrg

Today we discuss the best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, a solution that provides a constant stream of highly accurate and actionable company contact and buyer intelligence data that can be used to find, connect with, and sell to target buyers more effectively. To start our two-part conversation, Katie walks us through why and how B2B brands are collecting and using customer data. Show Notes

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Katie Bullard: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter