137 - Crafting an Effective Sales Coverage Plan - For Sales Leaders
High Tech Freedom Sales Podcast

137 - Crafting an Effective Sales Coverage Plan - For Sales Leaders

2023-09-08
In this episode, we discuss the framework for a sales leader to build a sales coverage model. Even if you are a field seller, you may move up the ranks and be required to own or participate in a sales coverage plan for a company.  Listen to a few tips provided from a CRO friend of mine.   Highlights include:   Market segmentation Addressable market strategies Define the right sales activities for each segment Measuring the right activity for performance Managing coverage ratios
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