Hey everyone, Cheryl Marks Young here, diving back into our discussion on the "hopium epidemic" plaguing businesses. Today, we're tackling the pitfalls of false hope and misdirected efforts. Ever find your business in a rut, with sales dwindling and customers leaving, yet you're convinced the problem lies solely with the sales or marketing team? You're not alone. It's a common trap to blame internal departments - be it sales, finance, or even the accountants - when things go south. But what if I told you that the real issue might lie outside your immediate team? Join me as we unravel a real-life scenario where the problem wasn't the sales strategy, the products, or the pricing, but rather an external vendor's mishandling of deliveries. It's a journey of recognizing the true root cause of our business woes and steering clear of the destructive cycle of blame. Let's empower ourselves to look beyond the surface and find real solutions to our challenges. If you've faced similar hurdles, I'm eager to hear your story. Together, let's navigate our way out of the hopium haze and towards genuine business recovery.