Oatly rises to top in UK oat milk frenzy

The UK is in the middle of an oat milk frenzy, its per capita consumption of oat milk even higher than that of the US. The frenzy has been driven by the success of Oatly, a brand which was among the fastest-growing brands in the UK supermarket in 2020. In this episode, we take a look at the brand's financial performance, marketing and communications.