125: Sell Me This Pen with Data - Anthony Ferreras

We welcome Tony Ferreras, Leader of Data Science, People Analytics and Technology Strategy, a leader in the field. 

Tony Ferreras sits down with Kevyn Rustici and Bobby Spaziani to discuss how to effectively implement a People Analytics strategy into an organization by building the right level of trust with leadership, understanding the business, and having conversations.  In this episode, Tony demonstrates the power of learning the business and making data personal to drive organizational efficiency, while raising awareness to pinpoint areas of opportunity.

We discuss:

- The “Moneyball Mentality” when it comes to talent
- How demonstrating little wins can build trust, leading to bigger capabilities & risk-taking
-  The importance of “selling the pen”
-  How to productize work so that it’s scalable and repeatable
- People Analytics as a balance of Art & Science