Building a Business That Works for Your Family and Your Farm

2025-03-18

”I feel like it's my chance to tell my story because if I don't tell it, Netflix and Amazon and somebody else is gonna tell it for me. So it's my chance to tell the truth about how we do things here.” On this episode of Farming on Purpose, Taylor Moyer shares his journey from NASCAR to full-time ranching, proving that creativity and adaptability are key to making a farm thrive. From cattle sales and custom grazing to agritourism, he’s found multiple ways to sustain his operation. Through Land Trust, he offers farm tours and pho...

On this episode of Farming on Purpose, Taylor Moyer shares his journey from NASCAR to full-time ranching, proving that creativity and adaptability are key to making a farm thrive. From cattle sales and custom grazing to agritourism, he’s found multiple ways to sustain his operation. Through Land Trust, he offers farm tours and photography sessions, turning his land into an asset beyond production agriculture. His story is a reminder that farming success looks different for everyone.

Key Topics:

Taylor’s journey from NASCAR back to farming.

Balancing tradition with new revenue streams.

Backgrounding, custom grazing, and flexible herd management.

Photography sessions, farm tours, and working with Land Trust.

Addressing liability concerns and the stigma around non-traditional farm income.

Educating visitors and fostering appreciation for farm life.

Balancing business growth with personal goals.

To connect with Taylor visit his website and Instagram. Or learn more about and view listings on Land Trust.

LINKS

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.