Ep 33: How to Sell Wine with Bruce Neyers Part 2

Host Carol Collison and Neyers Vineyards’ Bruce Neyers continue their conversation about the wine sales profession. Bruce describes how he successfully sold wine for 25 years for the California-based French wine importer Kermit Lynch, which had a portfolio of as many as 2,500 SKUs (Stock Keeping Unit) of arcane French wines from lesser-known regions. “You don’t sell anything unless you know it.”  Bruce succeeded by educating himself, and then educating his distributors to enable them to make the sale out in the marketplace. Bruce describes how a conversation with the Napa wine pioneer Joe Heitz inspired him and his wife Barbara to launch their own wine brand, Neyers Vineyards, which he continues to own through a partnership with Trinchero Family Estates.

https://kermitlynch.com/

https://www.neyersvineyards.com/

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Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran