Youngevity International, Inc. (NASDAQ: YGYI) Establishing Itself as a Leader in a Growing Market

Amazon’s food and beverage category has posted $4.75 billion in sales thus far in 2018 and is the online retailer’s fastest growing segment.

• Amazon’s food and beverage category is the online retailer’s fastest growing segment.
• Coffee is the most popular subset of the company’s category.
• Youngevity International is one of the savvy companies seizing the opportunity to establish itself as a leader in the space.

A growing number of companies are working to stake their claim in the online giant’s coffee marketplace, for good reason: coffee is the most popular subset of Amazon’s food and beverage category. Youngevity International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company with emerging holdings in the coffee industry, announced recently that it would be getting in on the action with its wholly owned coffee manufacturing subsidiary, CLR Roasters. Starbucks Corp. (NASDAQ: SBUX), Keurig Dr. Pepper, Inc. (NYSE: KDP), and Nestle (OTC: NSRGY) were the top three sellers of coffee on Amazon in 2018, with year-to-date sales totaling more than $16.8 million, $12.6 million, and $11.2 million, respectively. The J.M. Smucker Company (NYSE: SJM) has also been focusing on increasing its presence in the premium and single-serve coffee space.