S1: E3: Big Ideas, Tiny Details: The challenge for attention. Holly Rix

2024-03-05

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Attention is the biggest challenge for any business in 2024, will be in 2025, 26, and so on, and so on. Work emails, life emails, junk emails. Instagram ads, TikTok rabbit holes, radio, podcasts, and all the gazillion of WhatsApp groups that we have been added to (because who doesn’t need another group). We are bombarded with information. This is coupled with the fact that at least 90% of your customers are not actively looking for what you are selling when they come into contact with y...

Attention is the biggest challenge for any business in 2024, will be in 2025, 26, and so on, and so on.

Work emails, life emails, junk emails. Instagram ads, TikTok rabbit holes, radio, podcasts, and all the gazillion of WhatsApp groups that we have been added to (because who doesn’t need another group).

We are bombarded with information.

This is coupled with the fact that at least 90% of your customers are not actively looking for what you are selling when they come into contact with your brand or marketing.

The harsh reality is that to your consumers your brand is nothing but wallpaper.

How can do you things that capture attention, and get people talking? It comes down to ideas and the power of them.

In today’s episode of ‘Big Ideas, Tiny Details’ we hear from the magician that is Holly Rix, Fractional CMO (Heights, OTO, Method) all about the power of a penetrating insight, why you can’t live in fear of not appealing to everyone and the importance of making people feel something.

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