How do you keep the Faith?

Which so many things calling for you to put your faith in them how do you know if your faith is focused in the right direction. Is faith something you manufacture or is faith a reality of the proper focus in life? Scripture refers frequently to "The Faith". What does that statement mean for our lives. Paul said as his life was ending He had kept the faith. What is it he kept? I believe it was an absolute trust in the ability of Christ to complete in him what he could not complete himself.