Our host Yanni Andreopoulos talks to the CEO of PumpJack Dataworks, Nick Goggans. They discuss the founding of the company, why data is valuable for sports teams and how they are helping the industry to glean more value from it. They chat through how measurement and marketing are merging and how sports teams could become subscription businesses, meaning that the value of the data they own could become a vital part of the balance sheet.
How Covatic’s privacy-first approach to advertising can disrupt sport
Our takeaways from the Sports Loft Showcase 2023
Making brands playable with Sports Loft’s newest member
Athlete brands: why authenticity is key from social media to the metaverse
Marketing sports events with deep historic ties
Turning a crowd into a fanbase
The NFL’s plan to develop global football fandom
Going global: localising sports for millions of fans
Bouncing back: the resilience of live sports events
US soccer post-World Cup, ChatGPT and the growth of DTC
Reviewing our 2022 predictions and forecasting 2023
The pros and cons of hiring talent from big tech
Kiki Mills Johnston: supporting female founders, athletes and investors
Investing where sports connects with the world
Move.ai – where artificial intelligence meets the metaverse
The nuances of growth stage investment, with Jasmine Robinson
Investing in the shift in consumer spend and interest
Uncovering opportunities in sports, tech and media
What early-stage VCs are looking for
Bringing an outsider’s approach to the sports media industry
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