Our host Yanni Andreopoulos talks to the CEO of PumpJack Dataworks, Nick Goggans. They discuss the founding of the company, why data is valuable for sports teams and how they are helping the industry to glean more value from it. They chat through how measurement and marketing are merging and how sports teams could become subscription businesses, meaning that the value of the data they own could become a vital part of the balance sheet.
Innovation in Fan Experience
Building B2B Brands
Innovation in the sports broadcast
Building great products in sports and media
Selling Internationally
Building a ticketing operation for the modern sports industry
Building an athlete's personal brand
Finding product market fit
Hiring and building great teams
Sports Loft Member Series: an interview with Tagboard President Nathan Peterson
How is the value sports teams get from social media changing?
Personalisation in sport
How technology is changing sports broadcasting
Athletes as content creators
Data & elite sports performance with Jesus Perez & Tal Brown of Zone7
Sports Loft Member Series: an interview with Slate COO Eric Stark
Future of fan experience with Satisfi Labs & KNVB
What is Sports Loft?
Sports Loft Member Series: an interview with Prophet co-founders Dean Sisun and Jake Benzaquen
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