Supercharge Your Search Engine Marketing: Mastering Match Case & Negative Keywords

In this podcast, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illustrate their usage. I also share tips on using the search terms report to optimize your campaigns and the importance of conducting experiments to find the right keywords. Stream this podcast to understand these concepts better and improve your search engine marketing efforts.

•  Introduction
• AI and Single Topic Ad Groups
• Examples of Match Case Keywords
• Understanding Negative Keywords
• Blocking with Phrase and Exact Match
• Importance of the Search Terms Report
• Tips for Optimizing Campaigns

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