”The Path” Part VI: Writer Hunts

In this edition of The End of The Line podcast, Josh and I are joined by Bill Cooksey for part six of "The Path." First, with it being Halloween, we talk about the ten worst candies a kid can get trick or treating. Then, we talk about the writer's hunts. Writer hunts are what built Avery into what it was back in the day. How did they do it? What set them apart from the other companies that did it?