The Rise of ’Our Future’---Lessons from Michael Sikand’s Success

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Today, we have Michael Sikand, the visionary behind Our Future. When COVID-19 hit, Michael launched Our Future from his bedroom as a sophomore at the University of Michigan, interviewing top business leaders like the CEOs of Chipotle and Spotify. Recognizing the power of short-form video, Michael pivoted Our Future to platforms like TikTok, amassing over 1 billion views and 1 million subscribers, making it the #1 business content source for Gen Z. In 2023, Morning Brew acquired Our Future, where Michael now leads content production and hosts the new Our Future Podcast. This episode is full of incredible insights and takeaways. Michael is an incredibly thoughtful guy and I had a phenomenal time talking with him. I hope you enjoy!