Some very big technology companies have come into the digital signage business through the years, and with the exception of the display guys, most have either exited or their efforts kinda petered out.
Every so often I stumble across something that suggests Cisco is still in signage, but I don't see it.
It would be reasonable to have read news that Adobe had debuted a digital signage CMS, and thought, "Well, I've seen this movie already …" But it hasn't played out that way, and Adobe has for the last 4-5 years been steadily building out Screens - a content management system that grows out of its mature, widely used Adobe Experience Manager platform.
The initial target has been creatives and content managers at companies and agencies that already widely use Adobe products. If they were already developing and pushing content to web and mobile screens, why not also enable in-venue screens?
Now Adobe is kinda sorta coming out of stealth mode and thinking about a broader opportunity, providing an omni-channel CMS for mid-sized to large companies, and their creatives.
I spoke with digital signage industry veteran Jim Stoklosa, who is in charge of AEM Screens.
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Sean Riley, Barvanna
Erik DeGiorgi, MediaVue Systems
Marian Sandberg & David Drain, Digital Signage Experience
Ori Mor, Wi Charge
Paul Ciolino, OptiSigns
Chad Hutson, Dimensional Innovations
Telmo Silva, ClicData
Tom Goddard, World Out Of Home Organization (WOO)
Thomas Philippart de Foy, Appspace
Hans Feil, Etulipa
PJ Thelen, RoveIQ
Rosemary Valenti, Outdoor Solutions Group
Johannes Troger, Ameria
Alex Epshteyn, Zignage
Naveen Viswanatha, Google
Jeremy Gavin, Screenfeed
Denys Lavigne, Oasis Immersion
Jeremy Jacobs, Enlighten
Geoff Bessin, Intuiface
Justin Lachovsky, Telecine
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