In the high-stress arena of air travel, where delayed or canceled flights can leave passengers marooned in terminals and tethered to lengthy customer service calls, American Airlines' strategy to cut over 650 customer service positions ostensibly for the enhancement of the customer experience seems counterintuitive. We chat with Richard a Keynote Speaker Hall of Fame and Customer Experience Hall of Fame. He’s a Two Time International Best-Selling Author who just released his latest book 100 Proven Ways to Acquire and Keep Clients for Life