Impact With User Data & Insights In Early Stage Tech Startups

In the fast-paced world of early stage tech startups, is there room for slowing down to truly listen to your users? With pressure to iterate quickly, many founders overlook the power of market research and data insights. But missing this opportunity can cost companies much more in terms of valuable resources over time. 

In this episode of All About Impact, host Susan Petoyan, CEO of Imagine If sits down with Vach Hovsepyan, Co-Founder and COO of CurbWaste, a tech executive with deep experience in building vertical SaaS companies. Together, they explore the challenging balance between fast-paced product development and the long-term benefits of understanding your users at a deeper level. 

Learn how early stage startups can leverage market research and insights to make smarter decisions, reduce wasted efforts, and drive sustained growth. Discover practical strategies for using market, category and consumer insights with smart, tried-and-true methods (in addition to user personas, UX research), to inform key product development choices and avoid common pitfalls of fast iteration. 

Ready to become an "Impact Champion"? Tune in now to discover how market research can transform your startup’s success near term!