Kelly Kussman: From Unimaginable Heartbreak & Loss to The Birth of a Luxury Brand (Introducing Faithful by Cayla Gray)

Have you ever wondered what drives a person to turn their personal struggles into a powerful source of inspiration? Meet Kelly Kussman, the brilliant mind behind Cayla Gray fragrance. 

In the face of heartbreak and loss after suffering from a ruptured ectopic pregnancy, Kelly found solace and healing in the power of scent. This experience ignited a spark within her, leading her to create Cayla Gray Fragrance, a brand that encapsulates the essence of strength, beauty, and hope. 

In this episode, Kelly shares her heartfelt story of overcoming adversity, finding purpose, and turning her pain into a driving force for success. She reveals the captivating process behind crafting fragrances that evoke emotions and memories, her artistic vision, and the dedication that goes into every bottle of Cayla Gray. Kelly also shared some valuable insights into the art of branding and how her dedication to authenticity has shaped Cayla Grace into a beacon of hope and empowerment. Her story is a testament to the strength of the human spirit and the remarkable heights that can be reached when passion, resilience, and purpose align. Let’s dive in!

In this episode, you will learn:

• Taking a step back to be more present
• How Kelly turned her grief into business success
• Ways to start building a business out of your passion
• Why your story matters
• What is a fragrance ritual?
• Cayla Gray®  Fragrances
• Why branding is crucial for your business (and how to do it right)
• Tips for building a community
• How to nurture business growth through customer feedback

Links and Resources

• Faithful by Cayla Gray (Cayla Gray x Emily Ford Collab) | https://caylagray.com/collections/faithful 
• Cayla Gray Fragrances | https://caylagray.com/

Connect with Kelly

• On Instagram - @kelly_ward_kussman | https://www.instagram.com/kelly_ward_kussman
• On Instagram - @caylagrayco | https://www.instagram.com/caylagrayco 
• On Facebook | https://www.facebook.com/Caylagrayco/ 
• On TikTok | https://www.tiktok.com/@caylagrayco
• On LinkedIn | https://www.linkedin.com/in/kelly-ward-kussman-91a5a195/ 

Connect with Emily

• On Website | https://www.itsemily.com/
• On Instagram | https://www.instagram.com/itsemily/
• On Facebook | https://www.facebook.com/itsemilymethod
• On Twitter | https://www.twitter.com/itsemilyford
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD