System-Level Finance: How Pension Plans Can Drive Sustainability with Brian Minns

In this episode of the Future of Finance podcast, George Dyer sits down with Brian Minns, who leads Responsible Investing at the University Pension Plan of Ontario (UPP). With more than $12 billion in assets under management and a strong commitment to sustainability from its inception, UPP is charting a bold course for system-level investing.

Brian shares how UPP approaches responsible investing through a fiduciary lens, balancing the dual role of protecting pension assets while contributing to the global transition toward a sustainable economy. The conversation explores UPP’s climate action plan—including a net-zero by 2040 target—its work with external managers, investment in climate solutions, and the critical role of policy engagement.

Brian also reflects on his two decades in the field, the challenges of fiduciary duty and ESG language, the opportunities in renewables and climate solutions, and his vision for finance as a force to allocate capital to society’s highest and best uses.

This episode offers a candid look at how one of Canada’s largest university pension plans is leading with purpose, pragmatism, and long-term vision.

Keywords: Responsible investing, University Pension Plan of Ontario (UPP), net zero 2040, climate action plan, system-level investing, fiduciary duty, sustainable finance, pension funds, climate solutions, ESG integration