Marketing Without Metrics Is a Waste: Building a Data-Driven PM Company

May 28, 2025

In this episode, host Pete Neubig sits down with marketing strategist Kevin Davidson to unpack the real-world tactics that helped Empire Industries grow through disciplined marketing and sales operations. Kevin shares how he engineered lead tracking systems, built comprehensive reporting tools, and aligned marketing spend with measurable ROI. From defining true lead sources to setting up CRM and accounting integrations, Kevin reveals how data-driven decisions shaped their success. For new property managers, he offers clear, budget-friendly strategies to build authority, generate leads, and stand out in a crowded market — without wasting time or money.