In part one of his first-ever podcast with Hank Barnes of Gartner, Reed and Barnes revisit their multi-year dialogue on the dilemmas of the modern enterprise buyer. Barnes has fresh research on modern buyers, including unsettling updates on project failures and buyer complacency. He also has fresh buzzwords for Jon to call out and break down, including "continuous buying" and "continuous customer behaviors." The guys also debate just how informed the modern buyer is, with Barnes landing on the side that "informed buyer" is aspirational at best. They both agree the vendors lack control - but still need to engage, but on new terms driven by customer needs.
This podcast references recent blog posts by Hank Barnes. Yes, you can get Busting the Omnichannel on iTunes.
AI for video editing - and the highs and lows of enterprise video
Enterprise spring event deconstruction - did we learn anything about anything except generative AI?
On MACHwashing and the microservices enterprise - with Phil Wainewright
Debating microservices, ESG and generative AI for the enterprise
Making sense of Sapphire 2023 Orlando - with Josh Greenbaum
Sapphire Orlando ’23 review - Brian Dennett has strong takes on SAP Datasphere, cloud business transitions, and the future of TechEd
Build your own user group - Tim Rodman on user groups, community and Acumatica
HR tech blowout - research reveal and buzzword deconstructions
ERP as a data platform? BI pitfalls and potentials - with Joni Girardi
DevOps and AIOps - what is their relevance in ERP shops? A post-SAP TechEd roundtable
Debating hybrid events - and how the metaverse fits in
Industry clouds - separating BS from reality with CRMKonvos
The great customer success - a meaningful discipline or marketing creation?
The practical hyper-personalization debate - myth, reality, or buzzword bingo?
Why aren’t services firms part of the transformation they provide? - With Tinder and Sommer
Live from Planful Perform Vegas - continuous planning vs inflation, AI hype and more with Hyoun Park
Busting HR project myths - an HR data reveal with Stacey Harris
Retail in 2022 - where are the wins and pitfalls? With Guy Courtin
Why is digital transformation falling short? With Eric Kimberling
The highs (and lows) of CX in 2021 - with Liz Miller and Nicole France
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
Black Wolf Feed (Chapo Premium Feed Bootleg)
Bannon`s War Room