In this episode, titled "Why You Need to Know the Three Types of Audiences," Denise breaks down the essential categories of audiences: cold, warm, and hot. Denise explains how recognizing these audience types can enhance your content marketing strategy. She provides insights on effectively engaging each group, from building awareness with a cold audience and nurturing interest with a warm audience, to driving conversions with a hot audience. Additionally, she discusses the typical customer journey lengths for each type and...
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