How I’m Saving eCommerce Brands From Bankruptcy

2025-01-20

Welcome back to another episode of the OHM Podcast!This week, I've got Colson Myers, Founder and fractional CFO at Gestalt Strategic Finance joining me.Their goal is to help eCom brand owners improve their overall financial health with effective growth strategies, capital management and financial advice. What makes Colson special, is his unique approach to CFO - taking the experiences and knowledge he’s learned from his time as an Investment Banker and applying them to the world of eCommerce.Brand owners… this is one you don’t want to miss....

Welcome back to another episode of the OHM Podcast!

This week, I've got Colson Myers, Founder and fractional CFO at Gestalt Strategic Finance joining me.

Their goal is to help eCom brand owners improve their overall financial health with effective growth strategies, capital management and financial advice. What makes Colson special, is his unique approach to CFO - taking the experiences and knowledge he’s learned from his time as an Investment Banker and applying them to the world of eCommerce.

Brand owners… this is one you don’t want to miss.

Chapters:

00:00 - Introduction and Overview

01:02 - Early Career in Investment Banking

02:35 - Discovering the Need for Fractional CFOs

03:30 - Factors Driving High Business Valuations

06:41 - The Transition to Fractional CFO Services

09:18 - Aligning Business and Life Goals

11:34 - The Role of a Fractional CFO

13:47 - Financial Stack Optimization

19:06 - Benchmarking and Profitability Insights

21:50 - Ideal Clients and Industry Focus