#050 - Debbie Levitt - ux design

Join Murray Robinson and Shane Gibson in a conversation about UX design with Debbie Levitt. UX Design is research based information architecture and interaction design that requires deep expertise. Most agile teams are feature factories that build things that don't satisfy customers. Product Managers and Engineers don't have the skills and experience required to do good UX Design. The democratisation, decentralisation and prototype first approach advocated by Lean Startup, Lean UX and Marty Cagan is garbage. Design Thinking is light weight rubbish that doesn't work. Agile doesn't work for Design. UX Design should be done by UX experts in a functional team of at least five that works alongside product and engineering in a tri track agile approach.

This interview is much longer than usual because Debbie asked us to do minimal editing to allow her to fully express her views.

 

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Contact Murray via email or Shane in the Twitter-sphere  @shagility.

 

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