Episode 58: George Cuevas | Leading with Value!

2016-06-28

Where do I begin with this episode?! George Cuevas, the big, bad marketing expert himself, shared SO much insight into our industry today. From the way technology has completely changed the game for us, to the importance of recognizing ourselves as entrepreneurs in this business. He shares the biggest question facing our industry today – How do we deliver value to buyers and sellers? We are so focused on lead generation and getting that next listing, we don’t realize that leads are not the problem. Communication, effort, and valuing ourselves as realtors will be what makes or breaks that sale. Everything we do shapes the way we are viewed as realtors from iPhone MLS photos to the amount of preparation put into a listing presentation. How can we expect the consumer to value our knowledge if we don’t value ourselves first?

He shares the biggest question facing our industry today – How do we deliver value to buyers and sellers? We are so focused on lead generation and getting that next listing, we don’t realize that leads are not the problem. Communication, effort, and valuing ourselves as realtors will be what makes or breaks that sale.

Everything we do shapes the way we are viewed as realtors from iPhone MLS photos to the amount of preparation put into a listing presentation. How can we expect the consumer to value our knowledge if we don’t value ourselves first?

Want some answers to these questions? Take a listen and find out more.

Show Features

Here are some of the key takeaways you get from this episode.

· The Ins & Outs of Social Media

· Building Your Business Around the Value Offered

· The Disruption Facing Our Industry Today & How to Change It

· What Buyer/Sellers Are Looking For In a Realtor

Show Links:

http://agentredefined.com/

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