Are you screwed if your sales team holds out on eCom?
Master B2B Friday 15

Are you screwed if your sales team holds out on eCom?

2023-09-28

Andy and Brian discuss whether recent data showing a revenue slowdown for certain distributors is going to affect the broader industry.

 

Then, they talk about whether it actually matters if your salespeople embrace digital.  Is it possible that companies need to accept that buyers have their own channel preferences, so even if you have salespeople holding out on eCommerce, they'll still be kept plenty busy with buyers who prefer a more hands-on buying experience?

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