More than a Few Words is a marketing conversation for business owners. MTFW is hosted by Lorraine Ball and features interviews with marketing professionals from around the world.
In today's conversation, Mal MacCallion, discusses the common mistakes and challenges of starting a business. He says:
1) If it was easy, everyone would do it.
2) You need to start with a clear definition of why your business exists. Who you serve and what problem will you solve.
3) You need to set your pricing to match the rest of your marketing because your pricing says something about your brand.
#662 The perfect time to send an email.
#661 - More than One Reason to Buy
#660 Segment, Segment, Segment
#659 Start in the Middle
#658 Go Negative with Your Blog Titles
#657 Social Media is Personal
#656 Kiss Your Email
#655 Let Your Goals Flow
#654 Don‘t be afraid of Negative Reviews
#653 Why No One Reads Your Content
#652 Company Culutre
#651 Overworking and Under-earning
#650 Humanize Your Facebook Page
#649 The Networking Quest
#648 Add a Caption to Instagram
#647 Find a Peer Group
#646 Dumb it Down
#645 Energy Management
#644 Cash Management
#643 Your Voice is Your Instrument
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