Keep Going: How to do the impossible

How do you jump careers? How do you go from selling ideas to selling a physical product? And how do you do it while potentially skirting the law?

That’s what Ben Kennedy, founder of Fable, had to figure out when he flipped from being a behind-the-scenes marketing professional into a cannabis drinks mogul.

In this episode of Keep Going, I interview Kennedy, about the unique aspects of Fable's products, the legal landscape surrounding THC beverages, and the marketing challenges faced in this emerging industry. Basically, he had to create a new brand, a new product, and even a new space because, interestingly, his products are technically legal nationally.

Ben shares insights into the vision behind Fable, the importance of building a strong brand, and the future of THC drinks as an alternative to traditional alcohol. The conversation highlights the growing demand for cannabis beverages and the innovative approaches being taken to reach consumers.

Ben is a really gregarious guy and his advice on starting a food and beverage business - especially with a THC twist - is timeless.

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