Revenue Acceleration as a Service with Corey Litwin

In this episode, Corey Litwin of Litwin & Plumb, talked about the concept of revenue acceleration as a service, a method to rapidly increase company revenue through various strategies such as filling the sales funnel with qualified leads, optimizing sales processes, and leveraging partnerships. Corey emphasized the importance of in-person events and innovative outreach methods like video messaging on LinkedIn to differentiate in a competitive market. The conversation also touched on the challenges and tactics in selecting and managing effective partnerships, emphasizing the need for alignment, training, and continuous communication to ensure mutual success.

Another key topic was the idea of founder-led sales, particularly relevant to early-stage companies where founders often take on the sales role due to budget constraints. Corey discussed the struggles many founders face in this area, especially those without a sales background and the importance of developing essential sales skills such as qualification and relationship building. The discussion also previewed a forthcoming book by Corey and his business partner, Shannon Plum, aimed at helping founders navigate these challenges by providing practical advice and strategies for effective sales management and growth.

Litwin & Plumb

https://www.litwinplumb.com/

 

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