Why did New Coke fail? :By stupidity or by design

Was New Coke design to fail. This week Scapegoat digs deep into the Cokelore to bring you the story of one of the worst PR mistakes of all time. Or was there an alterier motive. Listen to the story and tell me what you think 

 

@scapegoatpod on twitter

or email me a scapegoatpodcast@gmail.com