How to Sell Your Exec Team on Marketing Data in the B2B SaaS Industry

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why it’s important to speak the language other executives share and how to build trust in marketing data.

 

Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/ 

 

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