From Salesperson → Business Value Analyst: How to Help CISOs | Dmitriy Sokolovskiy

Dmitriy’s tenure as a CISO for the last four years has been a drastic transformation in the way he thinks about cybersecurity, specifically risk management, in general, and, more importantly, how that ties into the whole business flow of a company; not a technical entity, but a business in a company.

Words like:

• Business value
• Return on investment
• Long term planning

…have a very different meaning to executives and the boards than what CISOs (techies) think.

How does a CISO present to their board without killing them with numbers?

And why are CISOs not getting help from the sales side - the people seemingly more attuned to business acumen than them?

In this episode of Audience 1st, I have a brutally honest conversation with Dmitriy Sokolovskiy, CISO of Avid, a Software Development company, about his challenges, how to build relationship capital, and tangible ways to help CISOs do their job better.

Join Audience 1st Today

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/